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  • Writer's pictureJameson Farn

Saint Tropez Designer Beaches


Summer beach collaborations have been taken to the next level this summer in the sunny Saint Tropez area and here is where to find them.


The best place to get a true feel of Saint Tropez is by heading to the sandy coastline of Pampelonne, home to some of the most iconic beach clubs in the whole of the south of France.


Style has always been the name of the game here and where better to show off what you’ve got than at one of the many glamorous and reputable locations such as Nikki Beach, Byblos, and Club 55.

Let’s start with the super sexy Simon Porte Jacquemus, who is a native of the region and who has exploded onto the fashion scene with a range of vibrant, fun clothing and accessories. This year, he has chosen to open a pop-up boutique with the Été capsule collection at the amazing Indie Beach where you can also get a bright sun lounger to help you capture some rays.


Loulou Ramatuelle and Gucci have formed a partnership this season that showcases all the best aspects of this area of Saint Tropez while providing a strong presence in terms of the Gucci brand. Capture this look from the beaming yellow parasols to the recognizable red, white, and navy will delight anyone looking for that perfect Instagram shot in the sand while on vacation.


To get the full experience of the Gucci capsule collection housed in the pop-up boutique, you can book an appointment with a dedicated client advisor for a memorable holiday shopping experience.


Loyal followers of the Loro Piana brand will find the cool, sophisticated fashion and homewares featured at the renowned La Réserve à la Plage at their own pop-up boutique. La Réserve is where people come to get away from the party scene and relax surrounded by a beautiful, natural environment at the end of Pampelonne Beach, making this collaboration ideal for both brands involved.


Christian Dior himself had a long history in the Cote d’Azur so it’s no surprise that the Dior brand would match itself with Shellona Beach, a laid-back seaside location that has been enticing visitors since 2017.

Affectionately named “Dioriviera”, the brand has lovingly taken over Shellona beach with hints of its recognizable Toile de Jouy in pinky hues, from the numerous loungers and deckchairs to parasols and even the scatter cushions to name but a few items. Here, Dior also has a pop-up boutique displaying this season's capsule collection from Maria Grazia Chiuri.



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